Resume 

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Skills

User experience design, Interaction design, User-centered design, Agile methodology, Javascript, HTML/CSS, Rapid prototyping, InVision, Proto.io, Axure, Arduino, Ideation, Digital marketing, Adobe Creative Suite, Microsoft Office, Keynote, Fluent in Mandarin Chinese, Strong communication skills, Strong presentation skills

Work Experience


McCann, New York, NY — Creative Technologist/Digital Strategist
June 2015 - PRESENT
Brands: Mastercard, MGM Resorts International, United States Postal Service
  • Worked with creative strategists to develop quantitative and qualitative insights from research to ideate on product solutions that bene tted consumers including several web experiences for Masterpass, Priceless.com, a recruitment campaign and corporate partnerships
  • Worked with cross-functional teams to determine an effective launch strategy, develop creative campaign assets, and craft product positioning and messaging for campaigns Developed creative solutions to achieve client goals in the form of awareness campaigns, web experiences, physical activations and recruitment campaigns
  • Acted as UX lead and owned the delivery of web products, site re-designs and added features Created wireframes and prototypes using Proto.io, Axure, Sketch and Adobe Illustrator to successfully pitch business/communication opportunities to client stakeholders
  • Acted as the thought leader and kept up-to-date on emerging technologies and cultural trends that might affect deliverables

The Barbarian Group, New York, NY — Technology Intern
May 2014 - August 2014
Brands: Pepsi, Samsung, Jim Beam
  • Developed the winning marketing strategy for the intern project in absence of a strategist intern to drive product awareness for 3 Jim Beam brands that was pitched to client
  • Worked with cross-functional teams to develop a mobile webapp using Javascript as part of an interactive pinball game for a Pepsi marketing activation
  • Worked with cross-functional teams to QA the implementation of new navigation for Samsung’s US consumer facing website

Moroccanoil, New York, NY — Marketing/PR Coordinator
December 2012 - August 2013
  • Developed year-long marketing strategy around product launches within the hair line. Developed year-long marketing strategy and marketing material introducing a product extension into skincare
  • Worked with US Marketing Manager to create a go-to-market plan and effective launch strategy by crafting the core product positioning and messaging after considering the value proposition, target audience, competitive landscape, and other factors
  • Lead with supervision of US Marketing Manager and collaborated with cross-functional stakeholders (including the product development team, 2 PR agencies, graphic design team, and executives) to deliver marketing programs

Education


Virginia Commonwealth University Brandcenter — M.Arts Business, Experience Design
August 2013 - May 2015, Richmond, VA
Studied how technology, marketing and human-centered design can be used to solve business problems

University of North Carolina, Chapel Hill — B.Arts Economics, B.Arts Journalism/Strat. Comm. August 2008 - May 2012, Chapel Hill, NC
Attended on a 4-year tuition grant from the state of North Carolina